Zoom Video Communications is a company operating from San Jose, California that provides remote conferencing services using cloud computing. Offering both meeting and webinar software, Zoom combines video conferencing, online meetings, and mobile collaboration.
|Services||Zoom Meetings Zoom Premium Audio Zoom Business IM Zoom Video Webinar Zoom Rooms Zoom H.323/SIP Connector Zoom Developer Platform|
|Headquarters||San Jose, California|
|Number of employees||~290 (January 2017)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Software is 58.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Zoom Video Communications sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Zoom Video Communications with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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