YouTube is an American video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees – Chad Hurley, Steve Chen, and Jawed Karim – in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries. The site allows users to upload, view, rate, share, add to favorites, report and comment on videos, subscribe to other users, and it makes use of WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers and other content such as video blogging, short original videos, and educational videos.
Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially offensive are available only to registered users affirming themselves to be at least 18 years old.
|Registration||Optional (not required to watch most videos; required for certain tasks such as uploading videos, viewing flagged (18+) videos, creating playlists, liking or disliking videos and posting comments)|
|Content license||Uploader holds copyright (standard license); Creative Commons can be selected.|
|Headquarters||901 Cherry Avenue, San Bruno, California, United States|
|Website||YouTube.com (see list of localized domain names)|
|Founded||February 14, 2005; 12 years ago (2005-02-14)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Internet is 19.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If YouTube sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of YouTube with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|YouTube||Consumer Brands / Internet||59|
|Pandora||Consumer Brands / Entertainment||59|
|Beepo||Service Providers (B2B)||59|
|LTC Consumer||Insurance / Health and Life Insurance||59|
|Westin||Travel and Hospitality / Hotels||59|
|Vanguard||Financial Services / Brokerage and investments||59|
|RagingWire||Technology / Other||59|
|The Catch Group||Consumer Brands / Retail/E-tail||58|
|Authorize.Net||Technology / Software||58|
|Discovia||Technology / Software||60|