Yelp Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

3

Yelp is an American multinational corporation headquartered in San Francisco, California. It develops, hosts and markets Yelp.com and the Yelp mobile app, which publish crowd-sourced reviews about local businesses, as well as the online reservation service Yelp Reservations and online food-delivery service Eat24. The company also trains small businesses in how to respond to reviews, hosts social events for reviewers, and provides data about businesses, including health inspection scores.

Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy Stoppelman. Yelp grew quickly and raised several rounds of funding. By 2010 it had $30 million in revenues and the website had published more than 4.5 million crowd-sourced reviews. From 2009 to 2012, Yelp expanded throughout Europe and Asia. In 2009 it entered several negotiations with Google for a potential acquisition. Yelp became a public company in March 2012 and became profitable for the first time two years later. As of 2016, Yelp.com has 135 million monthly visitors and 95 million reviews. The company's revenues come from businesses advertising.

Quick facts about Yelp Inc.

Industry

Local search, business ratings and reviews, online food delivery

Alexa rank

291 global, 55 in the United States (February 2017)

Key people

Jeremy Stoppelman (CEO) Jed Nachman (COO)

Headquarters

San Francisco, California United States

Users

142 million unique visitors per month

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Yelp Inc.'s estimated NPS of 3 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Other Consumer Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Yelp Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Yelp Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Yelp Inc.

Company Industry Score
U.S. Bank Financial Services / Banking 3
Morrisons Consumer Brands / Grocery 2
Mediacom Consumer Brands / Entertainment 2
ESPN Consumer Brands / Entertainment 2
Discovery Channel Consumer Brands / Entertainment 4
Super 8 Travel and Hospitality / Hotels 4
Total Fitness Other 4
Fifth Third Bank Financial Services / Banking 1
Cleeng Technology / Software 1
Accenture Consulting Technology / Other 1

We have estimated the Net Promoter Score of Yelp Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.