Yahoo! Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

13

Yahoo! Inc. is an American multinational technology company headquartered in Sunnyvale, California. Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo was one of the pioneers of the early internet era in the 1990s. Marissa Mayer, a former Google executive, serves as CEO and President of Yahoo.

It is globally known for its Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports, and its social media website. It is one of the most popular sites in the United States. According to third-party web analytics providers, Alexa and SimilarWeb, Yahoo! is the highest-read news and media website, with over 7 billion views per month, being the sixth most visited website globally as of 2016. According to news sources, roughly 700 million people visit Yahoo websites every month. Yahoo itself claims it attracts "more than half a billion consumers every month in more than 30 languages".

Quick facts about Yahoo! Inc.

Founded

January 1994; 23 years ago (1994-01) (as Jerry and David's Guide to the World Wide Web) March 2, 1995; 22 years ago (1995-03-02) (as Yahoo!)

Products

Yahoo! News Yahoo! Mail Yahoo! Finance Yahoo! Sports Yahoo! Search Yahoo! Messenger Yahoo! Answers Tumblr Flickr See Yahoo products

Key people

David Filo (Chief Yahoo) Eric Brandt (Chairman) Marissa Mayer (President and CEO)

Traded as

NASDAQ: YHOO NASDAQ-100 Component S&P 500 Component

Headquarters

Sunnyvale, California, U.S.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Yahoo! Inc.'s estimated NPS of 13 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / EDP Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Yahoo! Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Yahoo! Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Yahoo! Inc.

Company Industry Score
Netflix Consumer Brands / Entertainment 13
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
MTV Consumer Brands / Entertainment 12
Liberty Mutual Insurance / Health and Life Insurance 14
KFC Consumer Brands / Fast Food 14
Lidl Consumer Brands / Grocery 14
Blockbuster on Demand Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
KPN Telecommunications / Wireless Carrier 11

We have estimated the Net Promoter Score of Yahoo! Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.