XO Group Inc. is a media company that publishes multi-media content for couples who are planning weddings, creating a home, and starting a family. The company generates revenue through online advertising, merchandising, registry services, and publishing. The company headquarters are located in New York City, with offices in several locations in the US and in China.
|Key people||Mike Steib (President & CEO) Gillian Munson (CFO) Nic Di Iorio (Chief Technology Officer) Kristin Savilia (President, Local Marketplace) Jennifer Garrett (EVP & Publisher, National Enterprise Brett Tworetzky (EVP, Product) Katherine Wu Brady (EVP, Content, Commerce & Registry) Dhanusha Sivajee (EVP, Marketing)|
|Founded||May 1996; 21 years ago (1996-05) (as The Knot Inc.)|
|Headquarters||New York City, New York, U.S.|
|Traded as||NYSE: XOXO S&P 600 Component|
|Founder||David Liu Carley Roney|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Other Consumer Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If XO Group, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of XO Group, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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|O2||Telecommunications / Wireless Carrier||7|
|Virgin Mobile UK||Telecommunications / Wireless Carrier||7|
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|Lyft||Travel and Hospitality / Car Rental||9|
|Yahoo!||Consumer Brands / Internet||9|
|TD Bank||Financial Services / Banking||10|
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We have estimated the Net Promoter Score of XO Group, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.