Xerox Corporation Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

13

Xerox Corporation is an American global corporation that sells document solutions and services, and document technology products in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut, though its largest population of employees is based around Rochester, New York, the area in which the company was founded. The company purchased Affiliated Computer Services for $6.4 billion in early 2010. As a large developed company, it is consistently placed in the list of Fortune 500 companies. On Jan. 29, 2016, Xerox announced its plans to separate into two independent, publicly traded companies – Xerox Corporation, which will comprise the company’s Document Technology and Document Outsourcing businesses, and Conduent Incorporated, a business process services company. Xerox completed the separation of Conduent Incorporated effective on Dec. 31, 2016, creating two market-leading, publicly- traded companies. Under the terms of the separation, on the distribution date of Dec. 31, 2016, Xerox shareholders received one share of Conduent common stock for every five shares of Xerox common stock they held as of the close of business on Dec. 15, 2016, the record date for the distribution. In connection with the spin-off, Xerox received a cash transfer from Conduent of $1.8 billion, which it intends to use, along with cash on hand, to retire approximately $2.0 billion in debt. Xerox continues to trade on the NYSE under the ticker symbol “XRX”.

Quick facts about Xerox Corporation

Products

Office printers, Production printers & digital presses, multi-function printers, wide format printers, projectors, scanners Copiers, and other office equipments

Founded

April 18, 1906; 111 years ago (1906-04-18) (as The Haloid Photographic Company) Rochester, New York, U.S.

Key people

Ursula Burns (Chairman) Jeff Jacobson (CEO)

Founders

Joseph C. Wilson Chester Carlson

Services

Document solutions and services.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Xerox Corporation's estimated NPS of 13 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Miscellaneous / Business Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Xerox Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Xerox Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Xerox Corporation

Company Industry Score
Netflix Consumer Brands / Entertainment 13
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
MTV Consumer Brands / Entertainment 12
Liberty Mutual Insurance / Health and Life Insurance 14
KFC Consumer Brands / Fast Food 14
Lidl Consumer Brands / Grocery 14
Blockbuster on Demand Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
KPN Telecommunications / Wireless Carrier 11

We have estimated the Net Promoter Score of Xerox Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.