Xerox logo Xerox Net Promoter Score 2013 Benchmarks

Last known Net Promoter Score is

41

Xerox Corporation is an American global corporation that sells document solutions and services, and document technology products in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut, though its largest population of employees is based around Rochester, New York, the area in which the company was founded. The company purchased Affiliated Computer Services for $6.4 billion in early 2010. As a large developed company, it is consistently placed in the list of Fortune 500 companies. On Jan. 29, 2016, Xerox announced its plans to separate into two independent, publicly traded companies – Xerox Corporation, which will comprise the company’s Document Technology and Document Outsourcing businesses, and Conduent Incorporated, a business process services company. Xerox completed the separation of Conduent Incorporated effective on Dec. 31, 2016, creating two market-leading, publicly- traded companies. Under the terms of the separation, on the distribution date of Dec. 31, 2016, Xerox shareholders received one share of Conduent common stock for every five shares of Xerox common stock they held as of the close of business on Dec. 15, 2016, the record date for the distribution. In connection with the spin-off, Xerox received a cash transfer from Conduent of $1.8 billion, which it intends to use, along with cash on hand, to retire approximately $2.0 billion in debt. Xerox continues to trade on the NYSE under the ticker symbol “XRX”.

Quick facts about Xerox

Products Office printers, Production printers & digital presses, multi-function printers, wide format printers, projectors, scanners Copiers, and other office equipments
Founded April 18, 1906; 111 years ago (1906-04-18) (as The Haloid Photographic Company) Rochester, New York, U.S.
Key people Ursula Burns (Chairman) Jeff Jacobson (CEO)
Founders Joseph C. Wilson Chester Carlson
Services Document solutions and services.

Net Promoter Score for Top Brands compared with Xerox

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Other is 54.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Xerox sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Xerox with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Technology / Other companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to Xerox

Net Promoter Score benchmark sources

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