WPP plc, is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland. It owns a number of advertising, public relations and market research networks, including IMRB, Millward Brown, Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy & Mather, TNS, Young & Rubicam and Cohn & Wolfe. It is now one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies and Omnicom. WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on NASDAQ.
|Services||Branding & identity Consumer insights Design Digital Marketing Market research Media planning and buying Public relations Relationship marketing|
|Subsidiaries||Grey Global Group Ogilvy & Mather Young & Rubicam JWT Hill & Knowlton Burson-Marsteller GroupM Cohn & Wolfe Brand Union buchanan|
|Headquarters||London, England (Head office) Saint Helier, Jersey (Registered office) Dublin, Republic of Ireland (Executive office)|
|Founded||1971 (Wire and Plastic Products plc) 1985 (Sorrell acquisition and entry into advertising)|
|Key people||Philip Lader (Chairman) Martin Sorrell (CEO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Advertising is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If WPP plc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of WPP plc with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of WPP plc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.