World Wrestling Entertainment, Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

13

World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company that deals primarily in professional wrestling, with revenue also coming from film, music, video games, product licensing, and direct product sales.

WWE also refers to the professional wrestling promotion itself, founded by Jess McMahon and Toots Mondt in 1952 as Capitol Wrestling Corporation Ltd. As of 2016, it is the largest wrestling promotion in the world, holding over 500 events a year, and broadcasting to about 36 million viewers in more than 150 countries. The company's global headquarters is located in Stamford, Connecticut, with offices in major cities across the world.

As in other professional wrestling promotions, WWE shows are not legitimate contests, but purely entertainment-based, featuring storyline-driven, scripted, and choreographed matches, though they often include moves that can put performers at risk of injury if not performed correctly. This was first publicly acknowledged by WWE's owner Vince McMahon in 1989 to avoid taxes from athletic commissions. Since the 1980s, WWE publicly has branded their product as sports entertainment, acknowledging the product's roots in competitive sport and dramatic theater.

Quick facts about World Wrestling Entertainment, Inc.

Subsidiaries

Subsidiaries Tapout (50%) TSI Realty Company Event Services, Inc. WWE Studios WWE Music Group WWE Properties International WWE Japan WWE Australia WWE International WWE Canada WWE Sports WCW, Inc. WWE Animation WWE Jet Services WWE Germany WWE Asia Pacific WWE Middle East and Africa WWE Libraries

Key people

Vince McMahon (Chairman and CEO) Stephanie McMahon (Chief Brand Officer) Paul "Triple H" Levesque (Executive Vice President of Talent, Live Events and Creative)

Divisions

Divisions WWE Network WWE Libraries WWE Studios WWE Books WWE Music Group WWE NXT WWE Performance Center WWE Home Video WWE Shop

Products

Television Publishing Films Finance Music Merchandise Streaming network service Home video Live events

Formerly called

Titan Sports, Inc. World Wrestling Federation, Inc. World Wrestling Federation Entertainment, Inc.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is World Wrestling Entertainment, Inc.'s estimated NPS of 13 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Movies / Entertainment is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If World Wrestling Entertainment, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of World Wrestling Entertainment, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
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We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

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Other companies with Net Promoter Score similar to World Wrestling Entertainment, Inc.

Company Industry Score
KPN Telecommunications / Wireless Carrier 11
Blockbuster on Demand Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
MTV Consumer Brands / Entertainment 12
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
Netflix Consumer Brands / Entertainment 13
World Wrestling Entertainment, Inc. Consumer Services / Movies / Entertainment 13
Lidl Consumer Brands / Grocery 14
Liberty Mutual Insurance / Health and Life Insurance 14
KFC Consumer Brands / Fast Food 14

We have estimated the Net Promoter Score of World Wrestling Entertainment, Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.