WordPress
Net Promoter Score 2023 Benchmarks
WordPress.com is a blog web hosting service provider owned by Automattic, and powered by the open source WordPress software. This website provides free blog hosting for registered users and is financially supported via paid upgrades, "VIP" services and advertising.
The site opened to beta testers on August 8, 2005 and opened to the public on November 21, 2005. It was initially launched as an invitation-only service, although at one stage, accounts were also available to users of the Flock web browser. As of March 2016 there were over 58 million posts published monthly on the service.
Registration is not required to read or comment on blogs hosted on the site, except if chosen by the blog owner. Registration is required to own, or post in, a weblog. All the basic and original features of the site are free-to-use. However, some features are available as paid options.
On WordPress.com sites, every day, over one million new articles and over two million comments are published. Some notable clients include CNN, CBS, BBC, Reuters, Sony, Fortune.com, and Volkswagen. It is estimated that more than 40% of internet bloggers use WordPress as their publishing platform.
| Launched | November 21, 2005; 11 years ago (2005-11-21) |
|---|---|
| Alexa rank | 39 (March 2017) |
| Content license | GPLv2 or later |
| Website | wordpress.com |
| Type of site | Blog hosting |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Software is 58.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If WordPress sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of WordPress with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| WordPress | 73 |
| Crawford Technologies Inc. | 73 |
| INetU | 74 |
| Masergy Communications | 71 |
| UKFast | 75 |
| Codero Hosting | 70 |
| 2U | 70 |
| ZOOM INTERNATIONAL | 77 |
| Bronto | 77 |
| Softcat | 67 |
| Score | Date | Source |
|---|---|---|
|
73
|
2016-02-18 | https://www.alignable.com/small-business-insights/introducing-alignables-smb-trust-index |
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