Wolseley Motors Limited was a British motor vehicle manufacturer founded in early 1901 by the Vickers armaments combine in conjunction with Herbert Austin. It initially made a full range topped by large luxury cars and dominated the market in the Edwardian era but the Vickers brothers died in 1915 and 1919, respectively. In 1921, expanding rapidly, it manufactured 12,000 cars and still continued to be the biggest motor manufacturer in Britain. Over-expansion led to receivership in 1927 when it was bought from Vickers by William Morris as a personal investment and years later moved into his Morris Motors empire. Even just before the Second World War its products were "badge-engineered". It went with its sister businesses into BMC, BMH and British Leyland where its name lapsed in 1975.
|Key people||Thomas and Albert Vickers Herbert Austin J D Siddeley A J McCormack W R Morris|
|Successor||British Motor Corporation|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Manufacturing is 52.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Wolseley online sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Wolseley online with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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