Wilderness Scotland Net Promoter Score 2022 Benchmarks

Estimated Net Promoter Score is


Wilderness Scotland is an adventure travel and ecotourism company, specialising in expertly guided small group walking and adventure holidays in the Scottish Highlands and Islands.

Quick facts about Wilderness Scotland

Key people

Neil Birnie, Co-Founder and director; Stevie Christie, director; Paul Easto, director


2000 in Edinburgh, Scotland

Number of employees

26 core staff and 80 guides




Small group adventures

Travel and Hospitality / Other companies with similar Net Promoter Score

Company Score
MTR Express 63
Diversified Restaurant Holdings (BAGR) 55
TripAdvisor 46
TUI 45
Hotels.com 36
Kampgrounds of America 90
Orbitz 20

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Wilderness Scotland's estimated NPS of 61 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Travel and Hospitality / Other is 51.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Wilderness Scotland sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Wilderness Scotland with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Wilderness Scotland

Company Industry Score
Wegmans Consumer Brands / Grocery 61
Sony Consumer Brands / Electronics 61
Language Stars Education 61
C2FO Financial Services / Brokerage and investments 61
State Farm Insurance / Car Insurance 60
Black Diamond Technology / Software 60
BZT Fashion Consumer Brands / Retail/E-tail 60
360pi Service Providers (B2B) 60
Discovia Technology / Software 60
Treebo Travel and Hospitality / Hotels 60

We have estimated the Net Promoter Score of Wilderness Scotland based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.