Whole Foods Market, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

13

Whole Foods Market Inc. is an American supermarket chain exclusively featuring foods without artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. It is the United States' first certified organic grocer, which means it ensures, to National Organic Program standards, organic integrity of the heterogeneous products from the time they reach stores until they are placed in a shopping cart. It opened on September 20, 1980, in Austin, Texas, its current headquarters. As of September 2015, it has 91,000 employees and 431 supermarkets in the United States, Canada, and the United Kingdom, and has its main produce procurement office in Watsonville, California.

As of 2015, founder John Mackey and Walter Robb were co-CEOs of the publicly traded company, with John Elstrott as chairman. In November 2016, the company announced that Walter Robb would be stepping down as co-CEO at the end of year and would remain with the company as a director. It became a Fortune 500 company in March 2005 and is the 30th largest retailer in the U.S., based on 2014 revenue.

Quick facts about Whole Foods Market, Inc.

Key people

John B. Elstrott (Chairman) John Mackey (CEO) Jason Buechel (CIO)

Operating income

US$ 883.0 million (2013) US$ 744.0 million (2012)

Net income

US$ 551.0 million (2013) US$ 466.0 million (2012)

Revenue

US$ 12.9 billion (2013) US$ 11.7 billion (2012)

Total assets

US$ 5.5 billion (2013) US$ 5.3 billion (2012)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Whole Foods Market, Inc.'s estimated NPS of 13 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Food Chains is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Whole Foods Market, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Whole Foods Market, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Whole Foods Market, Inc.

Company Industry Score
Netflix Consumer Brands / Entertainment 13
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
MTV Consumer Brands / Entertainment 12
Liberty Mutual Insurance / Health and Life Insurance 14
KFC Consumer Brands / Fast Food 14
Lidl Consumer Brands / Grocery 14
Blockbuster on Demand Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
KPN Telecommunications / Wireless Carrier 11

We have estimated the Net Promoter Score of Whole Foods Market, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.