Wendy's Company (The) Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

7

The Wendy's Company, is an American holding company for the major fast food chain, Wendy's. Its headquarters are in Dublin, Ohio. The company was known as Deisel-Wemmer Co. from 1884 to 1929, Deisel-Wemmer-Gilbert Corporation from 1929 to 1946, DWG Cigar Corporation from 1946 to 1966, DWG Corporation from 1966 to 1993, Triarc Companies, Inc. from 1993 to 2008, and Wendy's/Arby's Group, Inc. from 2008 to 2011.

The company's principal subsidiary, Wendy's International, is the franchisor of Wendy's restaurants. The company is also a franchisor of T.J. Cinnamons and the Pasta Connection, owns 243 T.J. Cinnamons outlets and 6 Pasta Connection outlets and is a minority owner of the Arby's fast food roast beef sandwich chain.

Quick facts about Wendy's Company (The)

Key people

Nelson Peltz, Chair Peter May, Vice Chair Todd Penegor, President & CEO

Headquarters

1 Dave Thomas Boulevard Dublin, Ohio, U.S.

Number of employees

37,000 (2,500 salaried, 34,500 hourly)

Traded as

NASDAQ: WEN S&P 400 Component

Net income

$161.1 million USD (2015)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Wendy's Company (The)'s estimated NPS of 7 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Restaurants is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Wendy's Company (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Wendy's Company (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Wendy's Company (The)

Company Industry Score
O2 Telecommunications / Wireless Carrier 7
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
Visa Financial Services / Credit cards 8
Sprint Telecommunications / Wireless Carrier 5
NatWest Personal Banking Financial Services / Banking 5
Goldman Sachs Financial Services / Banking 5
Mastercard Financial Services / Credit cards 5

We have estimated the Net Promoter Score of Wendy's Company (The) based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.