Walt Disney Company (The) Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

11

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate, headquartered at the Walt Disney Studios in Burbank, California. It is the world's second largest media conglomerate in terms of revenue, after Comcast. Disney was founded on October 16, 1923 – by brothers Walt Disney and Roy O. Disney – as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names The Walt Disney Studio and then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media.

In addition, Disney has since created corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is best known for the products of its film studio, Walt Disney Studios, which is today one of the largest and best-known studios in American cinema. Disney's other three main divisions are Walt Disney Parks and Resorts, Disney Media Networks, and Disney Consumer Products and Interactive Media. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and Freeform; publishing, merchandising, music, and theatre divisions; and owns and licenses 14 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. Mickey Mouse, an early and well-known cartoon creation of the company, is a primary symbol and mascot for Disney.

Quick facts about Walt Disney Company (The)

Subsidiaries

Subsidiaries Walt Disney Studios Walt Disney Animation Studios Disney Theatrical Productions The Walt Disney Company India Pixar Animation Studios Marvel Entertainment Marvel Studios Lucasfilm The Muppets Studio Disney–ABC Television Group ESPN Inc. (80%) A+E Networks (50%) Radio Disney Hulu (32%) UTV Software Communications Maker Studios

Divisions

Divisions Walt Disney Studios Disney Media Networks Walt Disney Parks and Resorts Disney Consumer Products and Interactive Media

Products

Cable television, publishing, films, music, video games, theme parks, broadcasting, radio, web portals

Founded

October 16, 1923; 93 years ago (1923-10-16) Los Angeles, California, United States

Headquarters

500 South Buena Vista Street, Burbank, California, United States

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Walt Disney Company (The)'s estimated NPS of 11 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Television Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Walt Disney Company (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Walt Disney Company (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Walt Disney Company (The)

Company Industry Score
Yahoo! Consumer Brands / Internet 9
TD Bank Financial Services / Banking 10
Google Consumer Brands / Internet 11
KPN Telecommunications / Wireless Carrier 11
Showtime Consumer Brands / Entertainment 11
Blockbuster on Demand Consumer Brands / Entertainment 11
Walt Disney Company (The) Consumer Services / Television Services 11
MTV Consumer Brands / Entertainment 12
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
Netflix Consumer Brands / Entertainment 13

We have estimated the Net Promoter Score of Walt Disney Company (The) based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.