Walgreens Net Promoter Score 2022 Benchmarks

Last known Net Promoter Score is


The Walgreen Company is an American company which operates as the second-largest pharmacy store chain in the United States behind CVS Health. It specializes in filling prescriptions, health and wellness products, health information, and photo services. As of August 31, 2016, the company operated 8,175 stores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. It was founded in Chicago, Illinois, in 1901. The Walgreens headquarters office is in the Chicago suburb of Deerfield, Illinois.

In 2014, the company agreed to purchase the remaining 55% of Switzerland-based Alliance Boots that it did not already own to form a global business. Under the terms of the purchase, the two companies merged to form a new holding company, Walgreens Boots Alliance Inc., on December 31, 2014. Walgreens became a subsidiary of the new company, which retains its Deerfield headquarters and trades on the Nasdaq under the symbol WBA.

Quick facts about Walgreens

Key people

James A. Skinner (Executive Chairman) Alex Gourlay (President) Stefano Pessina (CEO)


1901; 116 years ago (1901) Chicago, Illinois, U.S.


200 Wilmot Road Deerfield, Illinois, U.S.


Walgreens Boots Alliance (2014–present)


Charles Rudolph Walgreen

Consumer Brands / FMCG companies with similar Net Promoter Score

Company Score
Walgreens 25
Smirnoff 24
Kellogg 27
Gillette 28
Budweiser 29
Pepsi 20
Coca Cola 20
Kleenex 31
Danone 31
Heinz 31

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Walgreens's NPS of 25 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / FMCG is 30.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Walgreens sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Walgreens with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Walgreens

Company Industry Score
Amazon Consumer Brands / Internet 25
Walgreens Consumer Brands / FMCG 25
Adobe Technology / Software 25
Oracle Technology / Software 25
Smirnoff Consumer Brands / FMCG 24
Overstock Consumer Brands / Retail/E-tail 24
Simyo Telecommunications / Wireless Carrier 26
SATO Financial Services / Brokerage and investments 23
Colt Group S.A. Telecommunications / Wireless Carrier 23
IBM Consumer Brands / Electronics 27

Net Promoter Score benchmark sources

Score Date Source
25 2015-08-07 https://www.cuinsight.com/press-release/latest-credit-union-industry-benchmark-released-over-2-1-million-surveys-collected-by-member-loyalty-group
42 2014-03-05 http://finance.yahoo.com/news/usaa-kaiser-permanente-amazon-com-135400620.html

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