Wal-Mart logo Wal-Mart Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

37

Wal-Mart Stores, Inc., doing business as Walmart, is an American multinational retailing corporation that operates as a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. As of January 31, 2017, Walmart has 11,695 stores and clubs in 28 countries, under a total of 63 banners. The company operates under the name Walmart in the United States and Canada. It operates as Walmart de México y Centroamérica in Mexico and Central America, as Asda in the United Kingdom, as the Seiyu Group in Japan, and as Best Price in India. It has wholly owned operations in Argentina, Chile, Brazil, and Canada. It also owns and operates the Sam's Club retail warehouses.

Walmart is the world's largest company by revenue, according to the Fortune Global 500 list in 2016, as well as the largest private employer in the world with 2.3 million employees. It is a family-owned business, as the company is controlled by the Walton family. Sam Walton's heirs own over 50 percent of Walmart through their holding company, Walton Enterprises, and through their individual holdings. Walmart is also one of the world's most valuable companies by market value, and is also the largest grocery retailer in the U.S. In 2016, 62.3 percent of Walmart's US$478.614 billion sales came from its U.S. operations.

Quick facts about Wal-Mart

Products Electronics movies and music home and furniture home improvement clothing footwear jewelry toys health and beauty pet supplies sporting goods and fitness auto photo finishing craft fishing/hunting supplies party supplies grocery
Subsidiaries Walmart Canada Walmart Mexico Walmart Chile Walmart de México y Centroamérica @WalmartLabs Walmart Neighborhood Market Asda Amigo Supermarkets Vudu Massmart Seiyu Group Bompreço Líder Jet.com Hayneedle Moosejaw ModCloth
Services Walmart-2-Walmart Walmart MoneyCard Pickup Today Walmart.com Walmart Pay
Founded July 2, 1962; 54 years ago (1962-07-02) Rogers, Arkansas, U.S.
Divisions Walmart U.S. Walmart International Sam's Club Global eCommerce

Net Promoter Score for Top Brands compared with Wal-Mart

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / FMCG is 30.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Wal-Mart sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Wal-Mart with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / FMCG companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to Wal-Mart

Net Promoter Score benchmark sources

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