Waddell & Reed Financial, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

11

John Alexander Low Waddell was an American civil engineer and prolific bridge designer, with more than a thousand structures to his credit in the United States, Canada, as well as Mexico, Russia, China, Japan, and New Zealand. Waddell’s work set standards for elevated railroad systems and helped develop materials suitable for large span bridges. His most important contribution was the development of the steam-powered high-lift bridge. His design was first used in 1893 for Chicago's South Halsted Street Lift-Bridge over the Chicago River; he went on to design more than 100 other movable bridges, and the company he founded continues to make movable bridges of various types. Waddell was a widely respected writer on bridge design, and an advocate of quality training of engineers. Many of Waddell's surviving bridges are now considered historic landmarks.

One of his most notable works is the ASB Bridge in Kansas City Missouri. It is only one of two of this design ever built, and is in use as a railroad bridge for the BNSF.

Quick facts about Waddell & Reed Financial, Inc.

Died

March 3, 1938 New York, New York, United States

Born

1854 Port Hope, Ontario, Canada

Fields

civil engineering

Nationality

Canada

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Waddell & Reed Financial, Inc.'s estimated NPS of 11 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Finance / Investment Bankers / Brokers / Service is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Waddell & Reed Financial, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Waddell & Reed Financial, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Waddell & Reed Financial, Inc.

Company Industry Score
Showtime Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
Blockbuster on Demand Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
TD Bank Financial Services / Banking 10
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
MTV Consumer Brands / Entertainment 12
Yahoo! Consumer Brands / Internet 9
Lyft Travel and Hospitality / Car Rental 9

We have estimated the Net Promoter Score of Waddell & Reed Financial, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.