W.R. Grace and Company is an American chemical conglomerate based in Columbia, Maryland. Grace is divided into three business segments—Grace Catalysts Technologies, Grace Materials Technologies, and Grace Construction Products. Grace is a specialty chemicals and materials company. It has more than 6,700 employees in nearly 40 countries, and annual sales of more than US $ 2.5 billion. The company's stock, listed in 1953, trades on the New York Stock Exchange.
| Key people | Alfred Festa, Chairman & CEO |
|---|---|
| Headquarters | Columbia, Maryland, U.S. |
| Revenue | US$3.051 billion (2015) |
| Total assets | US$3.676 billion (2015) |
| Total equity | US$207.8 million (2015) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If W.R. Grace sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of W.R. Grace with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of W.R. Grace based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
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