Voya Financial Net Promoter Score 2019 Benchmarks

Estimated Net Promoter Score is

3

Voya Financial is an American financial, retirement, investment and insurance company based in New York, New York. Voya began as ING U.S., the United States operating subsidiary of ING Group, which was spun off in 2013 and established independent financial backing through an initial public offering. In April 2014, the company rebranded itself as Voya Financial. Voya's predecessors had first entered the U.S. market in the 1970s.

As of 2013, Voya served over 13 million customers with over $500 billion in assets under management.

Quick facts about Voya Financial

Products

Retirement Services, insurance, asset management, employee benefits

Founded

1991 (as subsidiary of ING) 2013 (as standalone company)

Key people

Rodney O. Martin, Jr. (2014—Chairman, CEO)

Headquarters

Helmsley Building New York, New York

Industry

Financial services

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Voya Financial's estimated NPS of 3 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Insurance: Life, Health (stock) is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Voya Financial sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Voya Financial with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Voya Financial

Company Industry Score
U.S. Bank Financial Services / Banking 3
Morrisons Consumer Brands / Grocery 2
Mediacom Consumer Brands / Entertainment 2
ESPN Consumer Brands / Entertainment 2
Discovery Channel Consumer Brands / Entertainment 4
Super 8 Travel and Hospitality / Hotels 4
Total Fitness Other 4
Fifth Third Bank Financial Services / Banking 1
Cleeng Technology / Software 1
Accenture Consulting Technology / Other 1

We have estimated the Net Promoter Score of Voya Financial based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.