Volkswagen logo Volkswagen Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Volkswagen Group, shortly VW AG, is a German multinational automotive manufacturing company headquartered in Wolfsburg, Lower Saxony, Germany. It designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery and offers related services including financing, leasing and fleet management. In 2016, it was the largest automaker in the world with sales of 10.3 million units, overtaking Toyota. It has maintained the largest market share in Europe for over two decades. It ranked seventh in the 2016 Fortune Global 500 list of the world's largest companies.

Volkswagen Group sells passenger cars under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen marques; motorcycles under the Ducati brand; and commercial vehicles under the marques MAN, Scania, and Volkswagen Commercial Vehicles. It is divided into two primary divisions, the Automotive Division and the Financial Services Division, and has approximately 340 subsidiary companies. VW also has two major joint-ventures in China. The company has operations in approximately 150 countries and operates 100 production facilities across 27 countries.

Quick facts about Volkswagen

Subsidiaries Transportation: Audi *Lamborghini **Ducati Bentley Motors Bugatti Automobiles MAN SE Porsche Scania SEAT Škoda Auto Volkswagen Volkswagen Commercial Vehicles Volkswagen Marine Designing Facilities: Italdesign Giugiaro Financial Services: Volkswagen Financial Services AG Volkswagen Leasing GmbH Volkswagen Immobilien Logistics: Volkswagen Group Fleet International Volkswagen Group Supply Volkswagen Air Service Industrial: Volkswagen Industrial Motor International: Volkswagen Group China Volkswagen Group India Volkswagen Group of America Volkswagen Group Australia Volkswagen Group Malaysia Volkswagen do Brasil Volkswagen Group Ireland Volkswagen Group Italia Volkswagen of South Africa Volkswagen Group United Kingdom
Key people Hans Dieter Pötsch (Chairman of the Supervisory Board) Matthias Müller (Chairman of the Board of Management)
Owner Porsche Automobil Holding SE (52.2%) State of Lower Saxony (20.0%) Qatar Investment Authority (17.0%)
Products Automobiles, commercial vehicles, engines, motorcycles, turbomachinery
Founded Berlin, Germany (May 28, 1937; 79 years ago (1937-05-28))

Net Promoter Score for Top Brands compared with Volkswagen

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Car Manufacturers is 39.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Volkswagen sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Volkswagen with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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  • when they placed their order
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Consumer Brands / Car Manufacturers companies with similar Net Promoter Score

Company Score
Ford 28
Volkswagen 28
Toyota 33
Audi 37
Mercedes-Benz 39
Hyundai 39
Kia 39
BMW 40
Honda 49
Harley Davidson 52

Other companies with Net Promoter Score similar to Volkswagen

Net Promoter Score benchmark sources

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