Vodafone Group plc is a British multinational telecommunications company, with headquarters in London. It predominantly operates services in the regions of Asia, Africa, Europe, and Oceania. Among mobile operator groups globally, Vodafone ranked fifth by revenue and second as of 2014.
Vodafone owns and operates networks in 26 countries and has partner networks in over 50 additional countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries.
Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £52.5 billion as of 10 February 2016, the eighth-largest of any company listed on the London Stock Exchange. It has a secondary listing on NASDAQ.
|Subsidiaries||List Vodacom Group Vodafone Albania Vodafone Australia Vodafone Czech Republic Vodafone Egypt Vodafone Faroe Islands Vodafone Germany Vodafone Ghana Vodafone Greece Vodafone Hungary Vodafone Iceland Vodafone India Vodafone Ireland Vodafone Italy Vodafone Malta Vodafone Netherlands Vodafone New Zealand Vodafone Portugal Vodafone Romania Vodafone Spain Vodafone Turkey Vodafone Qatar Vodafone UK Vodafone Ukraine|
|Headquarters||London, England, UK (Head office) Berkshire, England, UK (Registered office)|
|Products||Fixed line and mobile telephony, Internet services, digital television|
|Key people||Gerard Kleisterlee (Chairman) Vittorio Colao (CEO)|
|Traded as||LSE: VOD NASDAQ: VOD NASDAQ-100 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Wireless Carrier is 28.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Vodafone sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Vodafone with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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