Visteon Corporation is an American global automotive electronics supplier and Fortune 500 company spun off from the Ford Motor Company in 2000. Visteon is composed of multiple businesses that design, engineer, and manufacture vehicle cockpit electronics products and connected car solutions for a diversified customer base, including all of the major automakers worldwide. Visteon trades on the New York Stock Exchange under the symbol VC.
|Key people||Sachin Lawande (President and CEO)|
|Headquarters||Van Buren Township, Michigan, USA|
|Products||Automotive cockpit electronics|
|Revenue||US$3.16 billion (2016)|
|Total assets||US$6.03 billion (2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Auto Parts:O.E.M. is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Visteon Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Visteon Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Visteon Corporation based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.