Virgin Media, also known as Mobile from Virgin Media and Virgin Mobile UK, is a mobile phone service provider operating in the United Kingdom, and a subsidiary of Virgin Media. The company was launched by Virgin Group in 1999 as the world's first Mobile Virtual Network Operator.
NTL:Telewest bought Virgin Mobile on 4 April 2006 and rebranded itself as Virgin Media on 9 February 2007. Virgin Mobile became part of the quadplay of Virgin Media services and received a new logo in-line with its parent. Virgin Media was subsequently purchased by Liberty Global in 2013.
Virgin provide pay as you go and contract mobile packages, as well as mobile broadband services. It sells its services directly, as well as through Virgin Media's retail stores.
On 7 November 2016, Virgin Media launched 4G to all their regular customers with new tariffs and an unused monthly data rollover announced, also they would allow users on 4G plans free access to WhatsApp and Facebook Messenger apps by "zero-rating" until their data allowance is used in full.
| Founded | November 1999; 17 years ago (1999-11) |
|---|---|
| Key people | Tom Mockridge (Managing Director) |
| Founder | Richard Branson Thomas Alexander |
| Headquarters | Swansea, Wales, United Kingdom |
| Website | www.virginmobile.co.uk |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Wireless Carrier is 28.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Virgin Mobile UK sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Virgin Mobile UK with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Virgin Mobile UK | 7 |
| O2 | 7 |
| Sprint | 5 |
| EE | 5 |
| KPN | 11 |
| Vodafone | -1 |
| 3 Mobile | 16 |
| Telfort | -3 |
| Colt Group S.A. | 23 |
| Simyo | 26 |
| Score | Date | Source |
|---|---|---|
|
7
|
2015-04-22 | http://www.mobilenewscwp.co.uk/2015/04/22/ee-comes-bottom-of-nps-benchmark-report/ |
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