Virgin America Inc. is an American airline that was founded in 2004 and began operations in 2007. Headquartered in Burlingame, California in the San Francisco Bay Area, with San Francisco International Airport as its main hub, Virgin America is a brand that was created by the British Virgin Group as an American counterpart to the corporation's other airlines. The airline's mission statement entails providing low-fare, high-quality service for service between major metropolitan cities on the Eastern and West Coast seaboards. Virgin America's frequent flyer program Elevate provides award flights and other benefits to frequent fliers.
Alaska Air Group acquired Virgin America in 2016, at a valuation of $2.6 billion, with additional expenses bringing the cost to approximately $4 billion. With the transaction, Virgin America became a sister carrier to the other Alaska Air Group subsidiaries Alaska Airlines and Horizon Air. Alaska Air Group is set to merge Virgin America with Alaska Airlines, with a single operating certificate expected to be produced in 2019.
|Hubs||Los Angeles International Airport San Francisco International Airport|
|IATAICAOCallsign||IATA ICAO Callsign VX VRD REDWOOD VXVRDREDWOOD|
|Key people||Ben Minicucci (CEO) Peter Hunt (President)|
|Company slogan||A Breath of Fresh Airline|
|Revenue||US$ 1.529 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Transportation / Air Freight / Delivery Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Virgin America Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Virgin America Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Virgin America Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.