Virgin logo Virgin Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

66

Virgin Group Ltd. is a British multinational corporation venture capital conglomerate founded by entrepreneurs Sir Richard Branson and Nik Powell.

Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group was estimated at £5-5.5 billion as of November 2014.

Quick facts about Virgin

Products Banking Books Commercial aviation Commercial spaceflight Consumer electronics Films Health care Internet Jewelry Mobile Phones Music Radio Retail Travel
Key people Sir Richard Branson (Founder) Peter Norris (Chairman) Josh Bayliss (CEO)
Founded February 1970; 47 years ago (1970-02)
Founders Sir Richard Branson Nik Powell
Headquarters London, United Kingdom

Net Promoter Score for Top Brands compared with Virgin

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Car Manufacturers is 39.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Virgin sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Virgin with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Car Manufacturers companies with similar Net Promoter Score

Company Score
Virgin 66
Searchflow 63
Harley Davidson 52
Honda 49
BMW 40
Hyundai 39
Kia 39
Mercedes-Benz 39
Audi 37
Toyota 33

Other companies with Net Promoter Score similar to Virgin

Net Promoter Score benchmark sources

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