Virgin Group Ltd. is a British multinational corporation venture capital conglomerate founded by entrepreneurs Sir Richard Branson and Nik Powell.
Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group was estimated at £5-5.5 billion as of November 2014.
|Products||Banking Books Commercial aviation Commercial spaceflight Consumer electronics Films Health care Internet Jewelry Mobile Phones Music Radio Retail Travel|
|Key people||Sir Richard Branson (Founder) Peter Norris (Chairman) Josh Bayliss (CEO)|
|Founded||February 1970; 47 years ago (1970-02)|
|Founders||Sir Richard Branson Nik Powell|
|Headquarters||London, United Kingdom|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Car Manufacturers is 39.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Virgin sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Virgin with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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