Vipnet is the first private mobile network operator in Croatia, a part of the Telekom Austria Group and a strategic partner of Vodafone, the mobile operator. Vipnet has been operating a GSM network since 1 July 1999 and introduced many new services unknown before in Croatia - prepaid, MMS roaming and others.
In August 2011, Vipnet acquired B.net, the largest Croatian cable operator that offers fixed telephony, broadband Internet access and television services such as cable television and satellite television. This acquisition was the biggest takeover within the Croatian telecom market.
Vipnet is the first and only operator that has made available, in all areas of Croatia, the complete 5-play service, which includes Vip TV, mobile and fixed telephony, as well as mobile and fixed Internet.
In November 2012 the number of mobile network customers amounted slightly over 2 million, and the number of households using Vipnet’s fixed communication and TV services grew for 19.6 percent more compared to 2011.
|Key people||Jiří Dvorjančanský (CEO, CMO) Adrian Ježina (CTO) Bernd Schmutterer (CFO)|
|Founded||July 1, 1999 (1999-07-01) (start of commercial operation)|
|Services||GSM, GPRS, MMS, EDGE, UMTS, HSDPA, LTE|
|Industry||Wireless services Telecommunication|
|Owner||Telekom Austria Group|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Wireless Carrier is 28.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Vipnet sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Vipnet with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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