Viacom Inc. logo Viacom Inc. Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

15

Viacom Inc. was an American media conglomerate. During the 1970s and 1980s, Viacom was a prominent distributor of syndicated CBS television series such as I Love Lucy, Perry Mason, The Andy Griffith Show, The Twilight Zone, Gunsmoke and All in the Family. They also distributed syndicated shows which originated during the 1980s, with the biggest examples being The Cosby Show and Roseanne. On December 31, 2005, the original incarnation of Viacom split into two new companies, resulting in the creation of CBS Corporation and the current incarnation of Viacom.

Quick facts about Viacom Inc.

Founded 1952; 65 years ago (1952) (as CBS Films) January 1968; 49 years ago (1968-01) (as CBS Enterprises) May 3, 1971; 46 years ago (1971-05-03) (as Viacom)
Predecessors Gulf+Western Paramount Communications Westinghouse Electric Corporation
Subsidiaries Paramount Pictures MTV Networks Showtime Networks BET Networks
Fate Spun off into new Viacom and absorbed into CBS Corporation
Parent CBS (1971–1973) National Amusements (1986–2005)

Net Promoter Score for Top Brands compared with Viacom Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Television Services is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Viacom Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Viacom Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Viacom Inc.

We have estimated the Net Promoter Score of Viacom Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.