Viacom logo Viacom Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Viacom Inc. is an American media conglomerate with interests primarily in cinema and cable television. It is currently the world's sixth largest broadcasting and cable company in terms of revenue—behind Comcast, The Walt Disney Company, Time Warner, and CBS Corporation, but ahead of 21st Century Fox. Voting control of Viacom is held by National Amusements, Inc., a privately owned theater company controlled by the billionaire Sumner Redstone. Redstone also holds – via National Amusements – a controlling stake in CBS Corporation.

The current incarnation of Viacom was created on December 31, 2005 as a spin-off from the original incarnation of Viacom, which was renamed as CBS Corporation after the spin-off. CBS Corporation currently retains control of the over-the-air broadcasting, TV production, subscription pay television, which were previously owned by the original Viacom. Predecessor firms of the original Viacom included Gulf+Western and Westinghouse Electric Corporation. Comprising BET Networks, Viacom Media Networks and Paramount Pictures, the current Viacom operates approximately 170 networks, reaching approximately 700 million subscribers in approximately 160 countries.

Quick facts about Viacom

Founded May 3, 1971; 46 years ago (1971-05-03) (original format) December 31, 2005; 11 years ago (2005-12-31) (current format)
Subsidiaries Bellator MMA BET Networks Defy Media (7%) Paramount Pictures Rainbow S.r.l. (30%) Viacom 18 (50%) Viacom International
Headquarters One Astor Plaza Manhattan, New York City, New York Columbia Square Hollywood, California, United States
Key people Sumner Redstone (Chairman Emeritus) Thomas J. May (Chairman) Robert Bakish (President and CEO)
Products Cable television, broadcasting, radio, publishing, movies, and web portals

Net Promoter Score for Top Brands compared with Viacom

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Telecommunications / Cable/TV service is -5.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Viacom sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Viacom with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Telecommunications / Cable/TV service companies with similar Net Promoter Score

Company Score
Viacom -23
Now TV -20
Fox TV -15
Channel 4 -14
Freesat -14
ITV -13
Virgin Media -6
Time Warner -5
Sky -5
Time Warner Cable -5

Other companies with Net Promoter Score similar to Viacom

Net Promoter Score benchmark sources

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