VF Corporation is an American worldwide apparel and footwear company founded in 1899 and headquartered in Greensboro, North Carolina. The company’s more than 30 brands are organized into five product categories: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. The company controls 55% of the U.S. backpack market with the Jansport, Eastpak, Timberland and North Face brands.
|Founded||October 1899; 117 years ago (1899-10) (as Reading Glove and Mitten Manufacturing Company) Reading, Pennsylvania, U.S.|
|Total assets||US$ 10.315443 billion (2013) US$ 9.633021 billion (2012)|
|Operating income||US$ 1.647147 billion (2013) US$ 1.465267 billion (2012)|
|Net income||US$ 1.210119 billion (2013) US$ 1.085999 billion (2012)|
|Total equity||US$ 6.077038 billion (2013) US$ 5.125625 billion (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Apparel is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If VF sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of VF with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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|J.P. Morgan||Financial Services / Banking||8|
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We have estimated the Net Promoter Score of VF based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.