Vector Group Ltd. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-6

Vector Group Ltd. is an American publicly traded holding company, headquartered at 4400 Biscayne Boulevard in Miami, Florida.

It was founded in 1999 by its chairman, financier Bennett S. LeBow. Howard Lorber serves as the company's president and chief executive officer.

In 2013, Forbes magazine named the Vector Group as one of "America's 100 Most Trustworthy Companies".

Quick facts about Vector Group Ltd.

Products

Alcoholic beverages, hotels, mortgage services, property management, tobacco, real estate

Key people

Bennett S. LeBow Chairman Howard Lorber President and Chief Executive Officer

Subsidiaries

Liggett Group Liggett Vector Brands LLC New Valley LLC Vector Tobacco

Headquarters

Miami, Florida, United States

Founded

1999 (18 years ago) (1999)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Vector Group Ltd.'s estimated NPS of -6 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Farming / Seeds / Milling is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Vector Group Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Vector Group Ltd. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Vector Group Ltd.

Company Industry Score
McDonald's Consumer Brands / Fast Food -8
US Airways Travel and Hospitality / Airlines -8
Tesco Consumer Brands / Grocery -8
Virgin Media Telecommunications / Cable/TV service -6
NatWest Business Banking Financial Services / Banking -6
Vector Group Ltd. Consumer Non-Durables / Farming / Seeds / Milling -6
Sky Telecommunications / Cable/TV service -5
Time Warner Cable Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
Ocado Consumer Brands / Grocery -4

We have estimated the Net Promoter Score of Vector Group Ltd. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.