Vantiv, Inc. is a public U.S.-based payment processing and technology provider headquartered in the greater Cincinnati, Ohio area. Vantiv is the largest U.S. merchant acquirer ranked by general purpose transaction volume.
The company provides payment and technology services to merchants and financial institutions in the U.S. and processes more than 20.1 billion payment transactions and approximately $726 billion in volume annually. As of 2014, Vantiv supports approximately 400,000 merchant locations and more than 17,000 automated teller machines in 46 states and eight countries.
The company's merchant base includes customers in vertical markets such as retail, restaurant, government, e-commerce, supermarket, drug store, business to business and consumer services. Its financial institution base includes diverse set of financial institutions, including regional banks, community banks, credit unions and regional personal identification number debit networks.
Formerly known as Fifth Third Processing Solutions, the company adopted the name "Vantiv" in June 2011 as a step towards becoming a public company. Previously a joint venture between Advent International and Fifth Third Bancorp, Vantiv became a publicly traded company on March 22, 2012, listed on the NYSE under the ticker symbol "VNTV."
|Industry||Financial Services, Merchant Services, Technology, Payment processor|
|Formerly called||Fifth Third Processing Solutions|
|Headquarters||Cincinnati, Ohio, U.S.|
|Key people||Charles Drucker, CEO|
|Traded as||NYSE: VNTV|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Financial Data Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Vantiv sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Vantiv with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Vantiv based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.