Vale SA is a Brazilian multinational corporation engaged in metals and mining and one of the largest logistics operators in Brazil.
Vale is the largest producer of iron ore and nickel in the world. Vale also produces manganese, ferroalloys, copper, bauxite, potash, kaolin, and cobalt. The company also currently operates nine hydroelectricity plants and a large network of railroads, ships, and ports used to transport its products.
|Traded as||BM&F Bovespa: VALE3, VALE5 NYSE: VALE, VALE.P Euronext: VALE3, VALE5 BMAD: XVALO, XVALP SEHK: 6210, 6230|
|Founded||June 1, 1942; 74 years ago (1942-06-01) (as Companhia Vale do Rio Doce) Itabira, Minas Gerais, Brazil|
|Products||Iron ore Iron ore pellets Manganese ore Ferroalloys Copper Nickel Coal Fertilizers|
|Key people||Fabio Schvartsman, Chief Executive Officer Luciano Siani, Chief Financial Officer|
|Revenue||US$ 30.0 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Precious Metals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If VALE S.A. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of VALE S.A. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of VALE S.A. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.