UPS logo UPS Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


United Parcel Service is the world's largest package delivery company and a provider of supply chain management solutions. The global logistics company is headquartered in the city of Sandy Springs, Georgia, United States, which is a part of the Greater Atlanta metropolitan area. UPS delivers more than 15 million packages per day to more than 7.9 million customers in more than 220 countries and territories around the world.[better source needed]

UPS is known for its trademark brown delivery trucks and uniforms, hence the company nickname "Brown". UPS also operates its own airline and air cargo delivery service based in Louisville, Kentucky, United States.

Quick facts about UPS

Subsidiaries The UPS Store UPS Supply Chain Solutions UPS Capital UPS Airlines UPS Express Critical UPS Freight UPS Logistics UPS Mail Innovations UPS Professional Solutions UPS i-parcel
Products Courier express services Freight forwarding services Logistics services
Founded August 28, 1907; 109 years ago (1907-08-28) Seattle, Washington, U.S.
Traded as NYSE: UPS DJTA component S&P 100 Component S&P 500 Component
Key people David Abney (CEO) Scott Davis (Chairman)

Net Promoter Score for Top Brands compared with UPS

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Logistics / Delivery/postal services is 58.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If UPS sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of UPS with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Logistics / Delivery/postal services companies with similar Net Promoter Score

Company Score
UPS 39
CollectPlus 37
TNT Express Indonesia 67
Dropoff 87

Other companies with Net Promoter Score similar to UPS

Net Promoter Score benchmark sources

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