Virgin Media Ireland is Liberty Global's telecommunications operation in Ireland. It is the largest digital cable television provider within the Republic of Ireland. As of 31 December 2014, the company offers broadband internet, digital television and digital telephony to 1.1 million customers. Until 4 May 2010,Virgin Media Ireland traded under the name Chorus NTL and UPC Ireland until 5 October 2015. Its main competitors in the Irish pay TV market are Sky Ireland, eir and Vodafone.
| Products | Broadcast television Cable television Broadband Internet Telephone Mobile phone |
|---|---|
| Founded | 12 December 2005; 11 years ago (2005-12-12) |
| Headquarters | Eastpoint Business Park, Dublin, Ireland |
| Industry | Telecommunications |
| Website | www.virginmedia.ie |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Other is 34.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If UPC sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of UPC with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Score | Date | Source |
|---|---|---|
|
-13
|
2014-09-23 | http://www.telecompaper.com/news/dutch-triple-play-providers-improve-customer-satisfaction--1038555 |
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