Univision Communications Inc. is an American media company serving Hispanic and Latino Americans. The company dates back to the first Spanish language television network in the U.S., founded in the early 1960s as Spanish International Network. The founders of Univision are René Anselmo and Telesistema Mexicano founder Emilio Azcárraga Vidaurreta. UCI has evolved into a multimedia company with 16 broadcast, cable and digital networks; 61 television stations; and online and mobile apps, products and content creation facilities in New York City, Los Angeles, and Miami. UCI’s headquarters is in Midtown Manhattan. Prior to 2007, the headquarters was in Century City section of Los Angeles.
|Owner||Broadcasting Media Partners, Inc. (Madison Dearborn Partners, Providence Equity Partners, TPG Capital, Thomas H. Lee Partners, & Saban Capital Group (each owning 20%))|
|Divisions||Univision Galavisión UniMás Univision Online Univision Radio Univision Deportes Network El Rey Network Univision Television Group|
|Founded||Los Angeles, California in 1962; 55 years ago (1962)|
|Founder||A. Jerrold Perenchio Venevision and Televisa|
|Subsidiaries||Fusion Media Group Onion, Inc. Gawker Media|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Entertainment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Univision Communications sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Univision Communications with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|Time Warner||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
|US Airways||Travel and Hospitality / Airlines||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
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We have estimated the Net Promoter Score of Univision Communications based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.