Univision is an American Spanish language broadcast television network that is owned by Univision Communications. The network's programming is aimed at Hispanic Americans and includes telenovelas and other drama series, sports, sitcoms, reality and variety series, news programming, and imported Spanish-language feature films.
Univision is headquartered in Midtown Manhattan, New York City, and has its major studios, production facilities, and business operations based in Doral, Florida. In recent years, the network has reached viewership parity with the five major English language U.S. television networks.
Univision is available on cable and satellite television throughout most of the United States, with local stations in over 60 markets with large Hispanic and Latino populations. Most of these stations air full local newscasts and other local programming in addition to network shows; in major markets such as Los Angeles, Miami, and New York City, the local newscasts carried by the network's owned-and-operated stations are equally competitive with their English language counterparts ratings-wise. Chief operating officer Randy Falco has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva in April 2010.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Entertainment is 19.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Univision sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Univision with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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