Estimated Net Promoter Score is
Universal American is a Fortune 1000 company with offices throughout the United States, and headquarters in Rye Brook, New York. The company offers health insurance, and also deals in Medicare managed care plans, and Medicare prescription drug benefits. Subsidiaries include Heritage Health Systems, Inc.. Its CEO is Richard A. Barasch.
Universal American Corporation is an insurance, Finance and administrative services company that specializes in offering products to the senior and self-employed markets. UA Corp has targeted the senior market in particular because it is the fastest growing demographic segment in the country. UAC contracts with the federal government to offer Medicare Advantages with Prescription Drug Plans. Universal American is currently the 3rd largest Medicare Prescription Drug Plan organization and the Fifth largest Medicare Advantage Private-Fee-for-Service organization in the U.S. Universal American is traded on the New York Stock Exchange under the ticker symbol UAM.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Health Care: Insurance and Managed Care is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Universal American sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Universal American with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Universal American based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.