UNITIL Corporation is an interstate electricity and natural gas utility company that serves the areas in New Hampshire, Massachusetts and Maine. Its earliest predecessor company, the Portland Gas Light Company, was founded in Maine in 1849. The current company was set up in 1984 and is based in New Hampshire. It provides electric services to about 102,400 customers and natural gas to over 75,900 customers. The service territory of Unitil includes business districts and recreational centers as well as commercial and industrial business, such as electronic component manufacturers and education institutes. The company has an enterprise value of $766.54 million. The non-utility business is operated through the company’s subsidiary, U-source, which is a national energy brokering and advice company.
|Headquarters||Hampton, New Hampshire, United States|
|Services||electric utilities natural gas|
|Revenue||$366.9 Million (As of 2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Public Utilities / Power Generation is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If UNITIL Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of UNITIL Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of UNITIL Corporation based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.