United Natural Foods Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


United Natural Foods, Incorporated, also known as UNFI, is a distributor of natural and organic foods, specialty foods, and related products in the United States and Canada. The company distributes to grocery and natural food stores and is a primary distributor to Whole Foods Market. UNFI offers dry, refrigerated and frozen groceries, personal care products, supplements, fresh produce, perishables, and non-food items such as household cleaning products. It made the Fortune 500 list in 2016.

UNFI has a focus on corporate social responsibility. Examples include construction and renovation projects that achieve LEED certification. In 2016, UNFI was named to Food Logistics' 2016 Top Green Providers list. The corporation supports the Just Label It! movement that calls for the labeling of genetically modified and engineered foods. The UNFI Foundation is UNFI's charitable arm, which supports healthy and organic food systems.

Quick facts about United Natural Foods

Divisions Albert’s Organics, Select Nutrition, Tony’s Fine Foods, UNFI Canada, Honest Green, Woodstock Farms Manufacturing, Blue Marble Brands, Gourmet Guru, Haddon House Specialty Foods, Nor-Cal Produce
Products wholesale natural, organic, ethnic and gourmet, grocery, produce, perishables, personal care, and supplements.
Key people Michael S. Funk, chair of the board; Steven L. Spinner, CEO
Headquarters Providence, Rhode Island, United States
Founder Michael Funk and Norman A. Cloutier

Net Promoter Score for Top Brands compared with United Natural Foods

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Wholesalers: Food and Grocery is 0.

Browse NPS benchmarks

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If United Natural Foods sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of United Natural Foods with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Other companies with Net Promoter Score similar to United Natural Foods

We have estimated the Net Promoter Score of United Natural Foods based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.