The Guardian Life Insurance Company of America is one of the largest mutual life insurance companies in the United States. Based in New York, New York, it employs approximately 8,000 employees in the United States and a network of over 3,000 financial representatives in more than 70 agencies nationwide. It currently ranks 254th on the Fortune 500 list of largest corporation in the United States. In 2015, Guardian achieved the highest earning in its 155-year history with $7.3 billion in capital and $1.5 billion in operating costs. Founded in Manhattan in 1860, the company offers a wide range of insurance products and services, including life insurance, disability income insurance, annuities, investments, dental, and vision.
|Key people||Deanna M. Mulligan, President and Chief Executive Officer (CEO)|
|Headquarters||7 Hanover Square Manhattan, New York City|
|Number of employees||5,400 employees 3,000 financial reps|
|Industry||Insurance: Life & Health|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Package Goods / Cosmetics is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If United-Guardian, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of United-Guardian, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of United-Guardian, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.