The Union Pacific Railroad is a freight hauling railroad that operates 8,500 locomotives over 32,100 route-miles in 23 states west of Chicago, Illinois and New Orleans, Louisiana. The Union Pacific Railroad network is the largest in the United States and employs 42,600 people. It is also one of the world's largest transportation companies.
Union Pacific Railroad is the principal operating company of Union Pacific Corporation ; both are headquartered in Omaha, Nebraska. Over the years Union Pacific Corporation has grown by acquiring other railroads, notably the Missouri Pacific, Chicago & North Western, Western Pacific, Missouri-Kansas-Texas, and the Southern Pacific.
Union Pacific Corporation's main competitor is the BNSF Railway, the nation's second largest freight railroad, which also primarily services the Continental U.S. west of the Mississippi River. Together, the two railroads have a duopoly on all transcontinental freight rail lines in the United States west of the Mississippi River.
|Subsidiaries||Southern Pacific Rail Corporation Union Pacific Railroad Company :at Exhibit 21 Alton & Southern Railway Insight Network Logistics (INL) PS Technology (PST) Ship Cars Now Streamline Transentric Union Pacific Distribution Services (UPDS)|
|Traded as||NYSE: UNP DJTA Component S&P 100 Component S&P 500 Component|
|Revenue||US$ 21.963 billion (2013) US$ 20.926 billion (2012)|
|Total assets||US$ 49.731 billion (2013) US$ 47.153 billion (2012)|
|Total equity||US$ 21.225 billion (2013) US$ 19.877 billion (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Railroads is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Union Pacific sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Union Pacific with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Union Pacific based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.