Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. It is the world's largest consumer goods company measured by 2012 revenue,. Unilever is the world's largest producer of food spreads, such as margarine. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.
Unilever owns over 400 brands, but focuses on thirteen brands with sales of over one billion euros: AxeFlora, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk and Surf. It is a dual-listed company consisting of Unilever N.V., based in Rotterdam, and Unilever PLC, based in London. The two companies operate as a single business, with a common board of directors. Unilever is organised into four main divisions – Foods, Refreshment, the Netherlands, China, India and the United States.
|Founders||Antonius Johannes Jurgens William Lever, 1st Viscount Leverhulme James Darcy Lever Samuel van den Bergh Georg Schicht|
|Products||Foods, beverages, cleaning agents and personal care products|
|Headquarters||Unilever N.V. Rotterdam, Netherlands Unilever House, London|
|Key people||Marijn Dekkers (Chairman) Paul Polman (CEO)|
|Founded||1930; 87 years ago (1930) (by merger)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Package Goods / Cosmetics is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Unilever PLC sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Unilever PLC with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Telfort||Telecommunications / Wireless Carrier||-3|
|Comcast||Consumer Brands / Car Manufacturers||-3|
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|Vodafone||Telecommunications / Wireless Carrier||-1|
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|Sky||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
We have estimated the Net Promoter Score of Unilever PLC based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.