Uber Technologies Inc. is a transportation network company headquartered in San Francisco, California, United States, operating in 570 cities worldwide. It develops, markets and operates the Uber car transportation and food delivery mobile apps. Uber drivers use their own cars, although drivers can rent a car to drive with Uber.
The name "Uber" is a reference to the common word "Uber", meaning "topmost" or "super", and having its origins in the German word über, meaning "above".
Uber has been a pioneer in the sharing economy and the changes in industries as a result of the sharing economy have been referred to as "Uberification" or "Uberisation". Uber has also been the subject of protests and legal actions.
|Key people||Travis Kalanick (CEO) Thuan Pham (CTO) Ryan Graves (VP, Global Operations) Emil Michael (VP, Business)|
|Services||Transportation network company Vehicle for hire Delivery (commerce)|
|Industry||Transportation Delivery (commerce)|
|Founded||March 2009; 8 years ago (2009-03)|
|Founders||Travis Kalanick Garrett Camp|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Travel and Hospitality / Car Rental is 23.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Uber sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Uber with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Uber||Travel and Hospitality / Car Rental||37|
|Wal-Mart||Consumer Brands / FMCG||37|
|Plusnet||Telecommunications / Internet Service Provider||37|
|CollectPlus||Logistics / Delivery/postal services||37|
|Audi||Consumer Brands / Car Manufacturers||37|
|Pampers||Consumer Brands / FMCG||37|
|Hotels.com||Travel and Hospitality / Other||36|
|Broadridge||Financial Services / Other||38|
|Cisco||Technology / Other||38|
|Johnnie Walker||Consumer Brands / FMCG||38|