Uber logo Uber Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

37

Uber Technologies Inc. is a transportation network company headquartered in San Francisco, California, United States, operating in 570 cities worldwide. It develops, markets and operates the Uber car transportation and food delivery mobile apps. Uber drivers use their own cars, although drivers can rent a car to drive with Uber.

The name "Uber" is a reference to the common word "Uber", meaning "topmost" or "super", and having its origins in the German word über, meaning "above".

Uber has been a pioneer in the sharing economy and the changes in industries as a result of the sharing economy have been referred to as "Uberification" or "Uberisation". Uber has also been the subject of protests and legal actions.

Quick facts about Uber

Key people Travis Kalanick (CEO) Thuan Pham (CTO) Ryan Graves (VP, Global Operations) Emil Michael (VP, Business)
Services Transportation network company Vehicle for hire Delivery (commerce)
Industry Transportation Delivery (commerce)
Founded March 2009; 8 years ago (2009-03)
Founders Travis Kalanick Garrett Camp

Net Promoter Score for Top Brands compared with Uber

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Travel and Hospitality / Car Rental is 23.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Uber sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Uber with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Travel and Hospitality / Car Rental companies with similar Net Promoter Score

Company Score
Uber 37
Lyft 9

Other companies with Net Promoter Score similar to Uber

Net Promoter Score benchmark sources

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