Estimated Net Promoter Score is
Twenty-First Century Fox Inc. is an American multinational mass media corporation based in Midtown Manhattan, New York City. It was one of two companies formed from the 2013 spin-off of the publishing assets of News Corporation, as founded by Rupert Murdoch in 1979. 21st Century Fox is the legal successor to News Corporation dealing primarily in the film and television industries and is currently the world's fourth largest media conglomerate. The other company, the "new" News Corporation, holds Murdoch's print interests.
The company's assets include the Fox Entertainment Group—owners of the 20th Century Fox film studio and Fox television network, and among other assets, pan-Asian pay channel operator STAR TV; and on December 9, 2016, 21st Century announced a bid for full control of United Kingdom-based Sky Plc, whose independent directors supported the deal.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Entertainment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Twenty-First Century Fox sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Twenty-First Century Fox with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
|Cleeng||Technology / Software||1|
|Fifth Third Bank||Financial Services / Banking||1|
|Dish||Telecommunications / Cable/TV service||1|
|Accenture Consulting||Technology / Other||1|
|ESPN||Consumer Brands / Entertainment||2|
|Morrisons||Consumer Brands / Grocery||2|
|Mediacom||Consumer Brands / Entertainment||2|
|Chase||Financial Services / Banking||-1|
|Vodafone||Telecommunications / Wireless Carrier||-1|
|CIGNA||Insurance / Health and Life Insurance||-1|
We have estimated the Net Promoter Score of Twenty-First Century Fox based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.