TSR, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

8

TSR, Inc. was an American game publishing company and the publisher of Dungeons & Dragons.

When Gary Gygax could not find a publisher for D&D, a new type of game he and Dave Arneson were co-developing, Gygax and Don Kaye founded Tactical Studies Rules in October, 1973, to self-publish their products. However, needing immediate financing to bring their new game to market before several similar competing products were released, Gygax and Kaye brought in Brian Blume in December as an equal partner. When Kaye unexpectedly died in 1975, the Tactical Studies Rules partnership restructured into TSR Hobbies, Inc. and accepted investment from Blume's father Melvin. With the now popular D&D as its main product, TSR Hobbies became a major force in the games industry by the late 1970s. Melvin Blume eventually transferred his shares to his other son Kevin, making the two Blume brothers the largest shareholders in TSR Hobbies.

TSR Hobbies ran into financial difficulties in the spring of 1983, prompting the company to split into four independent businesses, with game publishing and development continuing as TSR, Inc. After losing their executive positions due to the company's underperformance, the Blume brothers subsequently sold their shares to TSR Vice President Lorraine Williams, who in turn engineered Gygax's ouster from the company in October 1985. TSR saw prosperity under Williams, but by 1995, had fallen behind their competitors in overall sales. TSR was left unable to cover its publishing costs due to a variety of factors, so facing insolvency, TSR was purchased in 1997 by Wizards of the Coast. WotC initially retained use of the TSR name for their D&D products, but by 2000, the TSR moniker was dropped, coinciding with the release of the 3rd edition of D&D.

Quick facts about TSR, Inc.

Successor

TSR, Inc., TSR Ventures, TSR International and TSR Entertainment Corporation

Key people

Gary Gygax, Brian Blume, Kevin Blume

Industry

Role-playing game publisher

Headquarters

Lake Geneva, Wisconsin, USA

Subsidiaries

Greenfield Needlewomen

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is TSR, Inc.'s estimated NPS of 8 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / EDP Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If TSR, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of TSR, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

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Other companies with Net Promoter Score similar to TSR, Inc.

Company Industry Score
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
O2 Telecommunications / Wireless Carrier 7
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
Lyft Travel and Hospitality / Car Rental 9
Yahoo! Consumer Brands / Internet 9
TD Bank Financial Services / Banking 10
Sprint Telecommunications / Wireless Carrier 5

We have estimated the Net Promoter Score of TSR, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.