TRW Automotive, headquartered in Livonia, Michigan was an American global supplier of automotive systems, modules and components to automotive original equipment manufacturers and related aftermarkets. In 2015 TRW Automotive was acquired by ZF Friedrichshafen and subsequently has been renamed ZF TRW Automotive Holdings Corp.
TRW formally stood for "Thompson Ramo Wooldridge"; it was formed when Thompson Products merged with Ramo-Wooldridge in 1958. The company operated primarily surrounding the design, manufacture and sale of safety systems. It operated approximately 200 facilities with 66,100 employees in 26 vehicle-producing countries.
|Headquarters||Livonia, Michigan, United States|
|Successor||ZF TRW Automotive Holdings Corp|
|Key people||John C. Plant (Chairman & CEO)|
|Revenue||US$ 16.4 billion (FY 2012)|
|Operating income||US$ 1.09 billion (FY 2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Motor Vehicles and Parts is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If TRW Automotive Holdings sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of TRW Automotive Holdings with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of TRW Automotive Holdings based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.