Tronox Limited is an American worldwide chemical company involved in the titanium products industry with approximately 3,500 employees. Following its acquisition of the mineral sands business formerly belonging to South Africa’s Exxaro Resources, Tronox is the largest fully integrated seller and marketer of titanium dioxide pigment, which provides brightness to applications such as coatings, plastics and paper. Tronox also sells titanium ore – the main feedstock of titanium dioxide - and zircon directly to customers.
Tronox is the third-largest titanium feedstock producer, with approximately 10% of global titanium ore production; and the second-largest producer of zircon, with approximately 20% of global production. The company also has an electrolytic and speciality chemicals business that services the paper and battery industries. Formerly a part of the Kerr-McGee Chemical Corporation and based in Oklahoma City since it was spun off from its parent in 2005, the company announced in June 2012 that it was moving its headquarters to Stamford, Connecticut.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Major Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Tronox Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Tronox Limited with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Tronox Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.