TripAdvisor, Inc., is an American travel website company providing reviews of travel-related content. It also includes interactive travel forums.
TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model.
|Key people||Stephen Kaufer, Co-founder and Chief Executive Officer, Saman Mortazavi, Inventor West|
|Products||Hotel and flights booking, Vacation rentals, Restaurant finding, Travel guides|
|Native client(s) on||iOS, watchOS, Android, Windows, Windows Phone|
|Founded||February 2000; 17 years ago (2000-02)|
|Employees||3,008 people as of Dec 2015 Q4 Report|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Travel and Hospitality / Other is 51.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If TripAdvisor sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of TripAdvisor with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Jack Daniels||Consumer Brands / FMCG||45|
|Burberry||Consumer Brands / Retail/E-tail||45|
|SunTrust||Financial Services / Banking||45|
|Gucci||Consumer Brands / Retail/E-tail||45|
|TripAdvisor||Travel and Hospitality / Other||46|
|Ikea||Consumer Brands / Retail/E-tail||46|
|Bluehost||Telecommunications / Other||46|
|Spotify||Consumer Brands / Entertainment||46|
|Apple||Consumer Brands / Electronics||47|