Estimated Net Promoter Score is
Trex Company, Inc. known to global consumers and others simply as Trex or Trex Decking, is the leading recycled materials manufacturer of wood-alternative decking, railings and other outdoor items. It has been a public company since 1999 and trades on the New York Stock Exchange under the ticker symbol “TREX”. The company was founded in 1996 and is headquartered in Winchester, VA, USA. With manufacturing facilities in Fernley, Nevada and Winchester, Virginia, the company’s products are sold in 29 countries. Trex products are carried by approximately 6,700 retail locations worldwide.
According to public documents, the company is the world’s largest manufacturer of wood-alternative decking and railing, with approximate 2015 annual revenues reported of $441 million, annual operating income of $77.4 million and net income of $48.1 million. James E. Cline was named President and CEO of Trex effective August 17, 2015. Bryan H. Fairbanks was named Vice President and CFO effective August 17, 2015. Key executives of Trex Decking include; James E. Cline, President and Chief Executive Officer; Bryan H. Fairbanks, Vice President and Chief Financial Officer; Ron Kaplan, Chairman; Jay Scripter, Vice President of Operations, Chris Gerhard, Vice President, Sales; Adam Zambanini, Vice President, Marketing; Bill Gupp, Chief Administrative Officer, General Counsel and Secretary.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Forest Products is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Trex Company, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Trex Company, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Trex Company, Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.